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Thursday, April 23, 2009

Fairfax 'Drive' redefines 'rational' in context of emotional car purchase #car #language

Obviously this is a new way to define the word rational - in the context of 'improved fuel consumption' for a $Aus155K car this motoring journo states that "in the case of the CaymanS... its emotional appeal remains overwhelming, its improved economy rationally pleasing."

Exactly how a rational person can be pleased about a slightly improved rate of gas guzzling when they have shelled out a small hill of cash is beyond me. OK, it's laudable that they have done something positive about the fuel consumption, but (as the writer noted) this is a self-indulgent, emotional purchase, not a rational one.

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posted by gtveloce @ 1:18 AM 

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