On the subject of "professional" media - MJ and the Goldblum "death"

On the subject of "professional" media - that part of the infomercial noise spectrum that portrays itself as of a higher quality, maintaining standards that mere bloggers could not sustain or even hope for, here is a pertinent quote:

The need of the professional media to be first with the news -- many did for a short time report the Goldblum rumor as fact -- adds further veracity. And, of course, the whole process is speeded up by the Web.

So we have a feedback loop, by which the people who say 'trust us' report a mistruth, which tends to reinforce belief and trust in the mistruth. Which is also to say that by 'professional' we mean 'prostituted and corrupted' by the need to feed their clientele, quickly. Of course everyone makes mistakes, once in a while.