It's not about the car, it's the language: "we can conquest sales"? Pardon?

OK, OK, I'm pedantic. But "conquest" sales? Did he simply mean "win" sales? Or maybe there is an element of "convert" intended here? I remain unconquered and unconverted by his word use, anyway.

Kia Koup: first drive review | Review | carsguide.com.au

Watt says Kia research shows that many hatch buyers and coupe buyers are similar. "We actually think we can conquest sales from people looking for a hatch alternative," he says. "There aren't a lot of competitors in this market." Like the Soul, Watt expects Koup sales to be modest. "But like the Soul, it is a bold statement for the brand," he says.