The Panamera - or Porsche's sedan

What do I reckon about Porsche's venture into sedans? Hmmm. It's not their core competence (which is sports cars) but it leverages their skills and builds the brand. But it may also dilute the brand. I certainly (speaking personally) think less of Porsche since they added that incredibly bloated 4WD machine. A sedan doesn't help me recover from that! If I had a 911 I wouldn't really wouldn't expect to share many values with a 4WD or sedan owner; on the other hand Alfa Romeo (for one example) gets away with exactly that, so it may just take time. As a strategic move it heads a few competitors off at the pass and gives owners extra "loyalty" options. Maybe the sedan is a better bet than the rather obese 4WD monster, but the pic in that linked article won't win any friends in my book, anyway. The fattened 911 is not a good look ;-)