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Hi, I'm Rob, and this is a wandering diatribe of sorts, focused on the authentically human and existential tragedy that is my life. Expect to read my views on life, modern life, gadgets, cars, bicycles and sustainable business practices - yes, really - as I suck you into the vortex. But this blog could just as well be about music, mythology, philosophy, photography or art.

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Wednesday, June 25, 2008

 

The sort of populism that sells the wrong message

We have a global crisis or 2 on our hands: (1) soaring fuel cost driven by demand and a supply that has peaked; (2) a food price crisis arising from (1) and (3) global warming, probably caused by human activity. Now I'm all for allowing market forces to play out - but there are people being hurt here. We don't need online 'journalists' attempting to sell over-powered, overly-large sedans, especially by playing the 'nationalism' card. It's OK, people of Australia, you are still Australian, or an American for that matter, if you down-size to a smaller, more efficient car. It's OK, it can still be 'sporty'.

Indeed it's OK to ride a bike or catch public transport, or walk. There's a place for over-powered 'sporty' cars, there are enthusiasts aplenty who will pay the bucks required. But it's not somehow quintessentially Australian to drive a fat, fuel guzzling sedan.

What this article demonstrates is the inherent bias in the established media, that lags reality by about a decade: Biffing through a sunburned summer landscape in a big, boofy Australian muscle car is to feel like a native son; a bloke's bloke. The jaundiced might view HSV's Clubsport R8 as quintessentially 'Strayan as seafood at Christmas, inviting a mate along on your honeymoon, or claiming a catch off an Indian batsman's pad. A bit retrograde. A boganmobile. It's not well written, indeed the article is a contradiction in and of itself. But if I were to have a stab at deciphering it, what the writer is really doing here is 'having a go' at what some may call the 'cafe-latte' or 'chardonnay' set and aligning with what they see as a 'populist' view. In that sense the article asserts that it's better to be a 'bogan' and drive a fuel guzzler than to be elitist and down-size. Read the whole article if you want, but it's a tedious repetition of that old line - bigger is better. Oh is it, really?

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